Show Your Joe Kmart's Joe Boxer Christmas




Show Your Joe Kmart's Joe Boxer Christmas Commercial

Controversy Erupts Over Kmart's Joe Boxer Christmas Commercial

Controversy Erupts Over Kmart's Joe Boxer Christmas Commercial

Funny Kmart TV AD the commercial, dubbed "Show Your Joe," begins with a wide angle shot of six men, who appear to be dressed in tuxedos, standing behind a curtain while ringing bells. However, a few seconds into the clip the curtain is whisked away, revealing the men's bottoms are clad in Joe Boxer underwear.



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